Smart Seller Profile


Most houses are bought on feeling rather than on size and amenities. We want to capture the emotional experience of your home and like to ask personal questions. We usually like to start by taking a tour of your home, starting from the curb and we’ll ask the questions along the way.

When you first saw the house what was your reaction? Did you love it immediately? Why? When you purchased, what kind of atmosphere did you try to achieve inside the home? What was the main attraction? What special moments have you, your friend or family shared here? What have you done to improve the home? Any special touches you are proud of? All these questions will not only help us get to know your home, but also push the key ingredients of why you purchased your home to prospective buyers.

Once we know the emotional aspects of your home, we like to continue our presentation at a place where we can conduct business. Here we will briefly explain what you should expect in the listing process and answer questions. Afterwards, we like to fill out what we call a “Smart Seller Profile”. Here we’ll get all the pertinent information about you: Numbers, emails, what is the best way to contact you, how often, reason for moving, when do you want to move, are you moving out of area, do you need to sell first, etc.

After we have all the information we need, we’ll continue onto the exciting stuff: Marketing Your Home!