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Real Estate Market Snapshot - October '08

  ACTIVE SOLD - w/in Last 6 Months
  Number of
Listings
Average Price Days on
Market
Number of
Listings
Average Price Days on
Market
Today 890 $1,342,177 100 962 $698,593 87
Last Year 1253 $1,187,099 88 973 $877,052 74
% Difference 71% 113% 114% 99% 80% 118%
 
GREEN Indicates an improvement from the previous year.
RED Indicates a decline from the previous year.
Information is gathered from the Ventura County MLS. All information is deemed reliable but not guaranteed to be accurate.


The spreadsheet above is updated almost daily by going to this link: http://www.themmteam.com/2008/09/conejo-valley-stats.html

Not a whole lot happening this month. I think we are all waiting to see what is going to happen with the elections and the aftermath.

Inventory is still down almost 30% from last year. A couple good things to note... We only have 890 listings in the Conejo Valley and in the last six months we've sold 962. The time it takes to sell our current inventory is constantly shrinking. ALSO, notice how the number of sold listings in the last six months from today is quickly catching up to last years numbers. We expect to see the number of sales exceed last year's figures by the end of next month.

On the other hand... Prices are still creeping (not sliding) down. We shall see what happens after the elections!

Fed Cuts Key Interest Rate to 1%

The Federal Reserve continues to shave points off the federal funds rate, reducing it by 50 basis points to 1 percent today, the lowest rate in half a century. Analysts characterized the move as another effort to stave off a prolonged downturn in the nation's economy.

Unfortunately, this does not lower mortgage rates... yet. The real benefiters are those with a Home Equity Line of Credit, (HELOC). They should be seeing some reduced rates in the next couple of weeks.

Ventura County Assessor

We had a couple of representatives from the Assessor's office come to visit us today. They had quite a few things to say about getting reassessed. Particularly about how they have been doing with this years assessment roll.

"The Assessor has completed the current 2008-09 assessment roll (lien date January 1, 2008) and is in the process of preparing the 2009-10 assessment roll (lien date January 1, 2009). In preparing the 2008-09 assessment roll, the Assessor reviewed over 43,000 residential properties purchased since 2004, to determine if they qualified for a Decline in Value (Prop 8) Assessment. Of the over 43,000 properties reviewed, over 34,000 received reductions in their taxable value."


They also noted that homeowners who have been reassessed or have received a Prop 8 tax bill, will qualify for an automatic reassessment next year! Assuming prices continue to drop...

If you haven't been reassessed or you are unsure if you fall under Prop 8, you can apply for a review by filling out the APPLICATION FOR “DECLINE IN VALUE” REVIEW. It's a very easy, one page, application that you send to the County Assessor's office. If you need help filling in the report with comparable sales, we will be happy to help!

The ABR® Designation

The M & M Team is proud to announce our newest real estate designation: ABR®

The Accredited Buyer Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded to real estate practitioners by the Real Estate BUYER'S AGENT Council (REBAC) of the National Association of REALTORS® who meet the specified educational and practical experience criteria.

REALTORS® must qualify for this designation by taking advanced, buyer representation classes and must have a significant amount of past work experience with buyers.

We are honored to attain such a level of service and are dedicated to continue providing excellent service to our clients.

Median Sales Price - September '08

Here are the median sales prices recorded in September for single-family homes, condos and new construction in the following communities:

Agoura Hills $540,000
Calabasas $875,000
Camarillo $420,000
Fillmore $278,000
Moorpark $425,500
Newbury Park $538,250
Oak Park $625,000
Oxnard $325,000
Santa Paula $228,000
Simi Valley $405,000
Thousand Oaks $460,000
Ventura $365,000
Westlake Village $845,500
Woodland Hills $500,000


Source: Data Quick

Winter To-Do List

Are you ready for a chilly winter? Here are a few things you can do around the home to prepare yourself:
  • Change the air filter in your furnace
  • Check doors and windows for drafts, then apply weather stripping, putty or caulking where the heat sneaks out
  • Insulate your hot water tank to retain heat - it's better for the winter bills and the environment
  • Have your chimney inspected and cleaned if necessary

How to be a Competitive Seller

Shelter is one of the basic human needs. A house is the foundation of our lives, holds many memories, and in short, can be a saleable commodity with a lot of emotion attached. Especially in a contentious transaction, there is frequently an enormous amount of emotion involved. Experts estimate that seller emotion can get up to 90% in the way of making or breaking a deal. As a seller, you must understand that the sale of a home is a business transaction. Although it’s difficult, you can’t take it personally. Here is a critical selling tip — don’t make decisions when you are angry, upset, or fearful. That’s why it’s so important to have a real estate professional involved to serve as a mediator between buyers and sellers, and take the emotion out of the transaction.

That being said, frustrated sellers do have options to market their properties creatively and vie with the competition to a much greater degree. Here are a few thoughts...

If your home is paid for, you might want to consider offering “seller financing” to the buyer. It’s critically important to get your agent and other necessary experts involved with the paperwork, but if you hold the mortgage for your buyer, you might offer them 5% as opposed to the 7% we’re seeing on standard loans today. There are advantages for both buyers and sellers if this is done. For sellers: That’s a pretty nice return on your money! For buyers: it’s tough to get financing from the traditional lenders these days, not to mention 5% is considerably less than 7%.

Incentives work wonders. If you offer to pay for the buyer’s closing costs, for instance, or purchase a home warranty policy for your buyer, that’s a definite edge. If you want to separate yourself from the competition, work with your agent to start thinking outside the box. And increase your profit margin!

Work closely and agreeably with your Realtor. Understand that any suggestions made to renovate or beautify are not aimed at undermining your profitability. To the contrary, agents know that once you crunch the numbers, the expenditures increase the worth of the house to such a degree that you come out much better on your sale price in the long run. The overall selling strategy should also include a highly competitive marketing campaign. Again, your representative knows how to properly position your property to optimize its visibility in the market. Spend the money. It’s more than worth it.

All in all, the bottom line is to try very hard to extract your emotion from your business deal, and always work with a reputable experienced agent. You are a team. He or she genuinely has your best interests at heart.

Are All Housing Markets Local?

In this world of 24/7 news, global markets, and countless reports on the housing market, it is easy to be misled by information that may not be applicable to your local market area. Several outlets track national markets while others such as C.A.R. report both state and county-level market information. While national, state, and county reports describe general trends in the housing market, households and REALTORS® alike know that housing markets vary a great deal locally.

Is the California Market Ahead of the US Market?
Reports on the US housing market do not necessarily reflect what is happening in California. Existing home sales in California rose 57 percent year-over-year in August 2008, compared to an 11 percent decline for the nation. Statewide sales have increased 85 percent since reaching bottom last October, yet national sales have remained virtually unchanged over the same period. Movements in home prices over the past year have played a large role in driving California sales. The statewide median price declined by 40 percent in August compared to a year ago, while the US median price fell 10 percent over the same period. Yet, the supply of homes for sale in California is considerably lower than the corresponding national figure: 7 months versus 10 months. In short, real estate markets tend to be much more local than nationwide statistics or even statewide statistics can illustrate.

Housing Markets Vary Greatly at the Local Level
In fact, local market patterns frequently differ from state and national trends. Differences in housing markets become more apparent when you compare neighborhoods, communities, and counties. For example, in some markets home prices may have fallen by large margins, even as much as 50 percent from their peak. But other markets have experienced small declines, and a few markets have registered slight increases on occasion in recent months. The same is true of the share of distressed sales in different markets. In some areas, distressed sales (Short Sales, Foreclosures, and REOs or bank-owned properties) account for as much as three-quarters of market activity, while distressed sales in other areas may account for fewer than ten percent of the market.

Many areas reporting a large share of distressed sales of late have had a run up in building and home sales in recent years. It is important to note that for the most part, differences in the mix of homes for sale in the market are driven by local conditions. Even within a city, individual neighborhoods or subdivisions may be behaving quite differently. Because of the barrage of information out there with respect to real estate, it is best to turn to the expert in your local real estate market when considering purchasing or selling a home. In the end, while national and state trends are important, they do not necessarily reflect what is happening in the neighborhood or community where you want to buy or sell a home. Be sure to contact me to get the latest information in YOUR market when thinking about buying or selling a home!

Roof Inspections

It's Fall in the Ventura County... Like every other fall we've had, you can probably bet that our yearly visitor, the Santa Ana Winds will be sure to arrive. It's windy out there! Stay away from the dust and drive extra careful on the roads.

What do the Santa Anas have to do with roof inspections? Quite a few things actually. First, with all the leaves and dust blowing around, debris can get caught in your drains. Excessive build-up can cause leaks. If there are really strong gusts of wind, roof tiles can shift around or even blow away. Besides the wind, your roof could already have some problems that you weren't aware of.

Although it hasn't rained a whole lot in the last couple of years, rainy season is just around the corner. It's better to be prepared than to get caught with some leaks.

We do have some wonderful recommendations for roofers if you need them.

Interest Rates Drop

The rates have been taking a roller-coaster ride for the last 30 days. If you remember, in the beginning of September we wrote about the Government Seizing Fannie Mae and Freddie Mac and how this would probably lower the interest rates. It did! Back then they dropped to 5.625% for a 30-year-fixed loan.

In the last couple of weeks they shot back up to 6.5% for the same loan. Why? We think it has to do with the bank's control of the money they received from the government and how strict they are being with qualifying new buyers. To be sure, you should consult with a financial advisor or lender to provide some insight.

Regardless, rates have magically dropped back down to 5.625% for the same loan. Check them out here. If you are thinking about buying, now would be a good time to consult with a lender and lock in these rates while they are low.

We have plenty of lenders and financial advisors that we highly recommend.

Tips on Moving with Pets

When making your moving plans, don’t forget to include your beloved pets. Although they present a new set of challenges, it doesn’t have to add to your stress if you take the following steps before your big move.

Visit the vet
Schedule a pre-move visit with your veterinarian for a checkup and to make sure that all vaccinations are current. Use this time to get copies of your pet’s records, a recommendation for a veterinarian in your new location, and possibly a tranquilizer to give your pet during transportation.

Research laws in new area
Research the requirements regarding animals in your new locality. Nearly every state has laws regarding entry of dogs, cats, horses, birds and other pets. For example, most states require interstate health certificates for dogs and horses coming from another state. If you own an exotic animal such as a ferret or potbellied pig, check to see if it is allowed as a pet in your new city. Some states require an entry permit. You can obtain compliance information from the state veterinarian or other appropriate authority. It’s important to get this information well ahead of your move so that you can get any necessary examinations or documents.

Make sure your pet’s identity and rabies tags are current. You should also have a special travel identification tag just in case they become lost during the move. The tag should include the pet’s name, your name and new address, and an alternate contact.

Decide on transportation mode
Decide how you will be transporting your pet. Animals are not allowed on moving vans, so your choices are by car or air.

By car
If traveling by car, the American Animal Hospital Association suggests that you take your pet on short rides before the trip so that he can get accustomed to the movement. The day of the trip, don’t feed your pet for several hours before departure. It’s also a good idea to take him on a long walk before heading out.

Pack a travel kit to include food, food and water dishes, can opener, scooper, paper towels for clean ups, and plastic bags. You may also want to include a blanket to cover your car seats, plus treats and a favorite toy.

If you are traveling with birds or other small pets, such as a hamster, make sure they are in a stable cage with proper ventilation. A kennel for cat or dog may also be a good idea.

If your trip will require an overnight stay, find out well in advance of your trip whether pets are allowed at the lodging of your choice. The website www.petswelcome.com is a great place to search for lodging that accommodates pets.

By air
Traveling by air definitely requires preplanning. Each airline has its own policy regarding pet transportation. In addition, there are federal requirements you must follow. For example, dogs and cats must be at least eight weeks old and weaned for at least five days. In addition, cages and containers must meet certain standards.

You need to decide if your pet will accompany you in the cabin or be checked as baggage, or shipped separately by air freight.

Check with your airline to make sure that pets are allowed to travel in the cabin and obtain guidelines. The U.S. Federal Animal Welfare Act requires that pets traveling in the passenger cabin be in a carrier that can fit underneath the seat without blocking the main aisle. The container must remain stowed the entire flight.

If your pet will be transported as baggage or by freight, make shipping arrangements as far in advance as possible so that space can be reserved. It is recommended that you schedule a non-stop flight on a weekday. You also need to supply the air carrier written instructions for food and water.

Other precautions to take when transporting your pet by air include:
  • Before traveling, get your pet accustomed to the kennel in which it will be shipped. Don’t give your pet solid food six hours prior to the flight. Providing water a few hours before the flight is advisable.
  • Write your contact information on the container and make sure your pet is wearing a tag with the same information.
  • The Federal Aviation Administration (www.faa.gov) and Department of Transportation’s (http://airconsumer.ost.dot.gov) websites have valuable information regarding traveling with pets.
Transitioning to new home
Once you are in your new home there are some things you can do to help ease the transition for your pet. If you have a dog, take him for a walk immediately so that he can become familiar with the new area. Cats, on the other hand, have a tendency to run away searching for their old home. They should be kept indoors for several weeks until they become comfortable in the new home and familiar with its scents and noises.

Veterinarians also advise that you bring water from your old home, because a change in water sources can sometimes cause your pet to become sick.

Like humans, pets can become stressed when change occurs. By planning ahead, you can help to make sure your pet has a smooth transition to its new environment.

Camarillo Average Price - September '08

This is a comparison of average prices for the area of Camarillo, CA, between 2007 and 2008.

Camarillo
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $490,949 $476,212 -3.00% 75
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $630,206 $611,547 -2.96% 71
Diff. '08/'07 % List Price Sold Price   DOM
  -22.10% -22.13%   5.63%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Moorpark Average Price - September '08

This is a comparison of average prices for the area of Moorpark, CA, between 2007 and 2008.

Moorpark
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $442,860 $427,808 -3.40% 90
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $573,807 $560,149 -2.38% 68
Diff. '08/'07 % List Price Sold Price   DOM
  -22.82% -23.62%   32.35%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Simi Valley Average Price - September '08

This is a comparison of average prices for the area of Simi Valley, CA, between 2007 and 2008.

Simi Valley
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $461,807 $451,640 -2.20% 81
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $632,897 $613,576 -3.05% 81
Diff. '08/'07 % List Price Sold Price   DOM
  -27.03% -26.39%   0%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Westlake Village Average Price - September '08

This is a comparison of average prices for the area of Westlake Village, CA, between 2007 and 2008.

Westlake Village
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $888,071 $799,038 -10.03% 102
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $1,084,802 $1,006,889 -7.18% 69
Diff. '08/'07 % List Price Sold Price   DOM
  -18.14% -20.64%   47.83%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Thousand Oaks (West) Average Price - September '08

This is a comparison of average prices for the area of Thousand Oaks (West), CA, between 2007 and 2008.

Thousand Oaks (West)
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $527,317 $494,868 -6.15% 75
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $663,940 $637,483 -3.98% 40
Diff. '08/'07 % List Price Sold Price   DOM
  -20.58% -22.37%   87.50%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Thousand Oaks (East) Average Price - September '08

This is a comparison of average prices for the area of Thousand Oaks (East), CA, between 2007 and 2008.

Thousand Oaks (East)
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $566,490 $547,952 -3.27% 66
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $626,910 $609,735 -2.74% 97
Diff. '08/'07 % List Price Sold Price   DOM
  -9.64% -10.13%   -31.96%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Newbury Park Average Price - September '08

This is a comparison of average prices for the area of Newbury Park, CA, between 2007 and 2008.

Newbury Park
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $687,361 $667,311 -2.92% 79
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $929,020 $853,439 -8.14% 65
Diff. '08/'07 % List Price Sold Price   DOM
  -26.01% -21.81%   21.54%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

Agoura Hills Average Price - September '08

This is a comparison of average prices for the area of Agoura Hills, CA, between 2007 and 2008.

Agoura Hills
September 2008 List Price Sold Price Diff. SP/LP % DOM
  $662,978 $645,800 -2.59% 119
September 2007 List Price Sold Price Diff. SP/LP % DOM
  $1,041,575 $998,083 -4.18% 76
Diff. '08/'07 % List Price Sold Price   DOM
  -36.35% -35.30%   56.58%


All information is gathered from the Ventura County MLS and is deemed reliable but not always accurate.

C.A.R. Sales to Increase in 2009

C.A.R. (California Association of Realtors) expects prices to continue to drop 6% in 2009, lowering the California median price to $358,000.

However, according to their 2009 California Housing Market Forecast, C.A.R. also predicts that sales will increase by 12.5% in 2009.

These predictions are falling right in line with what we are seeing in the Conejo Valley. Prices are still dropping slightly and sales are increasing. It is possible, that by the end of the year, that Conejo Valley will have more sales than last year.

Anyone care to comment on their predictions?

Deals in the Market

We are fairly certain that everyone has heard from a friend or a family member or more commonly, the media that you can find excellent deals in the real estate market right now. One thing is for sure, they are telling the truth! The market has declined about 20% in the last year.

In most cases this means that homes that sold for $500,000 a year ago, are now selling for $400,000. That's a $100,000 price drop!!! In some areas, the depreciation is even worse. Obviously, seller's aren't too thrilled, but this is where buyers can make great deals. Anyone who buys these properties today can expect to regain the depreciation amount as equity when the market turns around again.

Where there is a misconception... buyers believe that when they see a listing price they can get a good deal by offering really low offers. In all our years of real estate, we have never seen a lowball offer get accepted. For the most part, listing agents and sellers tend to list their homes right at current, fair market value.

The "deal" comes from the current state of the market. In the example above, buyers are paying $400,000 for homes that sold for $500,000 the year before. Even if it takes ten years for these homes to reach $500,000 again, these buyers just made $10,000 a year in equity! That's a good deal!

Sell Your Home Fast in Any Market

Accurately pricing a home continues to be the number one factor to conclude a successful sale. Most REALTORS® guide sellers in determining an accurate listing price for their home by tracking comparable properties in their neighborhood that have sold within the previous three to four months. Since the market can greatly fluctuate from one neighborhood to another, we believe that setting a price based on comps older than three to four months will not accurately reflect the current market and could result in pricing a home at odds with current market conditions.

Even in today’s market, sellers do have some control over many contingencies. Some buyers may request that their contracts include contingencies based on their ability to obtain financing. To avoid risks associated with this contingency, some REALTORS® advise their clients to request buyers to provide a pre-approval letter from a well-established lender; a financial information sheet outlining the buyer’s employment history, income, assets and liabilities; and a recent bank statement showing that the buyer has enough funding reserves for the required down payment. This ensures that the buyer is likely to be approved for a mortgage loan, and reduces the risk to the seller.

Some buyers may use a home’s inspection report as a bargaining chip to negotiate a lower price. When this occurs, some sellers offer buyers a lump sum of money so the buyer can make the repairs, rather than the seller repairing each item listed on the report. Sellers may be able to avoid paying a lump sum to the buyer by having the home pre-inspected prior to listing. This enables the seller to obtain accurate estimates for the cost of repairs ahead of time and provides the seller with the option of making the repairs before listing the home.

Commissions

When a seller lists his/her property, a percentage of the sales price is paid to the agents who consummate the transaction. Commission is usually paid by the seller and rates of up to 7% are not uncommon. In a normal transaction, half of the commission is given to the listing agent for marketing, selling, and bringing a buyer to the property and the other half is given to the agent representing the buyer. Of course, like anything else involved with a real estate transaction, commissions are negotiable.

You might have heard of brokers or agents offering discounts and/or lowered commissions called "discount brokers." We urge sellers to be aware of what services these agents have to offer. Full service agents, like ourselves, spend a considerable amount of time and money for marketing and work diligently to bring buyers to our listings. Most agents willing to list homes for a bargain commission rate will not spend that time and money. Some will not even do any marketing. Lower commissions are nearly always tied to lower levels of service. If you are a seller, make sure you know exactly what services you will be getting and what services you won't.

When a listing is entered into the MLS (Multiple Listing Service), the property profile will contain the amount of commission being paid to the buyer's agent. (Again, usually half of the total commission.) These agents are aware ahead of time how much money will be earned for bringing their buyers to the property and closing the transaction. It would be wise for sellers not to discount the commission to keep their property competitive against other sellers.

The Equity Report

This report will show you your estimated proceeds from the sale of your property. We usually will present you with a report filled out with a price that we feel your property will sell for. Of course, this isn't the final listing price, but with our real estate knowledge and background, it is a good place to start.

The report will show you estimated commissions to agents, escrow fees, title insurance fees, loan fees, other charges such as HOA fees and termite work and finally your estimate net proceeds. Not only does this provide your estimates, but makes you aware of what charges you will be seeing once your property gets into escrow.

This is a small step in our listing presentation, but it really lays everything out on the table for you. After, you have seen your equity report, we will provide our Home Selling Services Commitment.

Factors that Influence Home Prices

There are many factors that influence the price you can get for you home, including:
  • The status of the current real estate market
  • The expertise and knowledge of your real estate professional
  • Basics such as lot size, square footage and condition of your home
  • Desirability factors, including location, special amenities, and property attributes
  • Selling and listing prices of comparable homes
  • A sophisticated real estate marketing campaign
  • Your level of motivation
What does not affect the price you can receive for your home:
  • Some improvements may not add value
  • What your originally paid for the home
  • What you owe on your mortgage or home equity loan
  • How much profit you wish to make from the sale
  • What friends - and even appraisers - have told you it's worth

The Dangers of Overpricing

"Why can't we price it high now, then adjust it later if we need to?"
...because the majority of serious potential buyers visit a property within the first two weeks of it going on the market. If your property is priced higher than comparable homes, they won't even bother looking at it. In fact, other agents will use your home as proof that their listings are a better value, and you'll help sell the homes you're competing against.

Once your property has been on the market with very few showings and low-ball offers, you will finally reduce the price. When potential buyers see how long your home has been on the market and that the price has been reduced, they will think there is something wrong with the property. These potential buyers won't want to pay market value. All too often, homes that are overpriced, then reduced, end up getting lower than market value in the end.

The Strategic Pricing Solution

Determining your home's value - this is usually the most sensitive aspect of a home selling transaction. In a majority of cases, the home seller wants to price the property much higher than its current market value. And it's no wonder because the seller is emotionally tied to the home and the outcome of the transaction. However, it's important to remember that we deal with this exact issue every day. We are able to provide information that will help you decide on a fair market price, based on unbiased facts and market trends, not personal preferences.

We'll begin with some explanation on The Dangers of Overpricing and What Factors Influence the Price of Your Home. We'll let you know about the current status of the market, how long the homes are staying on the market lately, number of homes for sale, the difference between a "buyer's market" and a "seller's market" and what it means to you.

Then we'll provide for you a CMA (Comparable Market Analysis). This report, will show you a list of properties with similar features to your property. From this report, you can get a feel for what your kind of property is doing on the market: Days on market, number of like-properties available, and more importantly, "sold" prices. Pay particular attention to the value of the latest like-properties that have sold. This will give you an idea of the value of your home.

No matter what price you establish from our strategic pricing solution, we will show you your potential profit with The Equity Report.

Marketing Your Home

Each property is different so we don't take a "cookie cutter" approach to marketing. Trust our real estate professionalism to develop a marketing campaign that walks the line between sufficiently advertising your home to potential buyers and overexposing your property. The latter can give buyers the impression there is something wrong with the home or that the seller is desperate.

Not all will be used for your campaign, but these are some of the most popular marketing options that we have used.

Internet: 88% of buyers begin their home search online. When you list with us, your home is automatically listed on all the sites listed below for FREE!


Ventura County MLS

Southland Regional MLS

Realtor.com

Yahoo Real Estate

PrudentialProperties.com

Zillow.com

Trulia.com

Oodle.com

Base.Google.com

PropSmart.com

HomeScape.com

Vast.com

FrontDoor.com

Movoto.com

AviaraRealEstate.net

TheMMTeam.com


www.123StreetAddress.com: That's right! All of our listings receive a fully functional and informational website designed specifically for your home.

Realtor.com In addition to your home being advertised on Realtor.com, all listings listed by The M & M Team will be "Featured Listings."

Email Database: We have an email database of over 1,500 subscribers! Just Listed, Open Houses, Price Reductions and Home Update announcements can be sent to our subscribers instantly.

For Sale Sign: With 96% name recognition, Aviara's signs are a very powerful advertisement.

Open Houses: This is an effective way to show off your home's amenities to several potential buyers at once, and draw interested neighbors who will help spread the word.

Our Past Clients: A large percentage of our business comes from satisfied customers. They are among the first to know about your listing.

Advertising: Listings are advertised in newspapers local to your neighborhood, and depending upon your custom marketing campaign, your property may be seen in a variety of local and national magazines, newspapers and community publications.

Direct Mail: Customized letters, postcards and brochures are sent to our target lists of people qualified to purchase your property.

Weekly Sales Meetings: We announce our listings to fellow real estate agents. All new listings are caravaned by all agents in our office.

Broker's Lunch: Sometimes we like to invite agents and brokers to kick their feet up for a little bit and dine at your house. This will entice more agents and brokers to come take a look at your home.

Property Brochures: An attractive brochure or flier highlighting the finest features of your home is an effective marketing tool.

After filling up on all the marketing programs we have to offer, we'd like to continue on to a more serious topic: The Strategic Pricing Solution.

Smart Seller Profile

Most houses are bought on feeling rather than on size and amenities. We want to capture the emotional experience of your home and like to ask personal questions. We usually like to start by taking a tour of your home, starting from the curb and we'll ask the questions along the way.

When you first saw the house what was your reaction? Did you love it immediately? Why? When you purchased, what kind of atmosphere did you try to achieve inside the home? What was the main attraction? What special moments have you, your friend or family shared here? What have you done to improve the home? Any special touches you are proud of? All these questions will not only help us get to know your home, but also push the key ingredients of why you purchased your home to prospective buyers.

Once we know the emotional aspects of your home, we like to continue our presentation at a place where we can conduct business. Here we will briefly explain what you should expect in the listing process and answer questions. Afterwards, we like to fill out what we call a "Smart Seller Profile". Here we'll get all the pertinent information about you: Numbers, emails, what is the best way to contact you, how often, reason for moving, when do you want to move, are you moving out of area, do you need to sell first, etc.

After we have all the information we need, we'll continue onto the exciting stuff: Marketing Your Home!

Listing Presentation

The decision to move brings on a multitude of emotions. There's the excitement of buying someplace new, the bittersweet feelings of leaving a beloved home behind, the anxiety of wondering if all the transactions will fall into place, and a flood of other conflicting feelings. You want to work with someone who knows the business and can handle all the complicated issues that arise, but is compassionate enough to understand when it's all a bit overwhelming and will provide the assurance you need that everything is taken care of.

This listing presentation is designed to demonstrate our qualifications for being your listing agent as well as our unique ability to provide the resources you need to ensure the transaction is successful and stress-free.

We are confident we can represent you and your property in the most professional, efficient manner possible. Our track record of customer satisfaction, our personal integrity, and our responsiveness are your guarantee of success. We look forward to becoming your Realtor for this transaction and all future ones.

We have provided a list of links for you to jump to different topics in our presentation. If you would like to continue our presentation in our suggested order, please continue here.

The Smart Seller Profile: Determines your needs/concerns
Marketing Your Home: The ultimate exposure program
The Strategic Pricing Solution: Determines the value of your home
The Equity Report: Determines your cash proceeds at closing
Home Selling Services Commitment: Our Home Selling Commitment

Simi Valley & Moorpark Real Estate Stats - September '08

Detached Properties

Simi Valley & Moorpark 2007 2008
Total # of Listings 902 502
Average DOM* 92 85
Number of Short Sale/REO Listings - 202
% of Short Sale/REO Listings - 40.2%
Total Actual Unit Sales 42 102
Number of Short Sale/REO Sales 1 52
% of Short Sale/REO Sales 2.4% 51.0%
Average Months of Inventory 21.5 4.9
Average List Price $705,703 $507,799
Average Sales Price $686,771 $496,201
SP/LP Percentage 97.3% 97.7%
% of Listings Selling 4.7% 20.3%



Attached Properties

Simi Valley & Moorpark 2007 2008
Total # of Listings 220 133
Average DOM* 63 74
Number of Short Sale/REO Listings - 51
% of Short Sale/REO Listings - 38.3%
Total Actual Unit Sales 12 25
Number of Short Sale/REO Sales 2 18
% of Short Sale/REO Sales 16.7% 72.0%
Average Months of Inventory 18.3 5.3
Average List Price $391,160 $271,592
Average Sales Price $377,708 $263,142
SP/LP Percentage 96.6% 96.9%
% of Listings Selling 5.5% 18.8%

Based on info from the VCRDS MLS for the month of Sept 2007/2008. Short sale/REO listings unavailable in 2007. Display of MLS data deemed reliable but not guaranteed accurate by the MLS. * Avg. DOM are based on sales for the month of Sept 2007/2008.

Conejo Valley Real Estate Stats - September '08

Detached Properties

Conejo Valley 2007 2008
Total # of Listings 947 649
Average DOM* 65 87
Number of Short Sale/REO Listings - 116
% of Short Sale/REO Listings - 17.9%
Total Actual Unit Sales 70 93
Number of Short Sale/REO Sales 1 27
% of Short Sale/REO Sales 1.4% 29.0%
Average Months of Inventory 13.5 7.0
Average List Price $993,211 $805,604
Average Sales Price $931,699 $759,967
SP/LP Percentage 93.8% 94.3%