10 Ways Savvy Sellers Attract Buyers

Wonder how your neighbors sold their house for more than their asking price? Take a few clues from savvy sellers to make your home attractive to buyers. Before you put your home on the market, review the following tips to attract buyers.

1. Move-in Condition
Buyers have a wide range of selection criteria when looking for a new house, but the thing they want most, is a home that’s move-in ready. Before you put your house on the market, you may have to make some repairs and touchups, like getting the carpets cleaned or repainting the exterior. If the buyer finds that a lot of repairs and touch-ups are needed, they will discount their offer or opt for a different property instead.

2. Curb Appeal
Like much of life, including job interviews and new relationships, the first impression of a home can make a big impact on a buyer’s curiosity and willingness to pursue a property. Some simple steps to improve curb appeal include tidying the yard, planting fresh flowers, adding shutters to bare windows, and touching up the exterior paint. To go the extra mile, make sure the front door areas such as porches, patios, and walk-ways are cleaned, clear of cobwebs and debris, and painted if necessary.

3. Stage Your Home
You might love your sponged orange bathroom, but the average homebuyer probably won’t. Take an objective look around your house and determine which areas need redecorating or painting, so you can attract the largest possible pool of buyers. Homes that sell quickly usually have a modern, contemporary design, which means lots of neutrals, natural light, and clean surfaces.

4. High Quality Photos
The first step of any research project starts online. Buyers first discover homes on sale from Internet listings. When you develop your listing plan, the most important feature is the photo gallery. Experts recommend having at least fifteen photos of your home in its best, move-in ready condition, as seen in these before-and-after pictures.

5. Competitive Asking Price
The price is probably the biggest factor in any home purchase. Whether you have a luxury apartment in the city or a 4,000 square feet home, you need to quote a competitive price if you want to attract buyers. To get the right price, do a little research on the cost of homes for sale in comparable neighborhoods. Experienced real estate agents have been in most of the homes for sale. They have first hand knowledge of how your home compares to others. Your real estate agent can provide valuable information.

6. Eco-Friendly Renovations
Many buyers in the market are serious about eco-friendly and energy efficient features in their future homes. The next time you make an upgrade, consider the environment. Not only is it eco-friendly and in some cases, cost efficient, but it is also more appealing to buyers.

7. Aromatic Scents
If you’ve always lived with pets or have an older home that may have more mold, visitors can always smell it upon arrival. To improve the air quality, use indoor plants like Rubber Plant, English Ivy, Ficus, and Spider Plant to reduce airborne molds and bacteria. You can also use aromatic essential oils, like lavender, sage, and citrus to give your home a freshening boost.

8. Social Networking
When your home is finally ready for the market, spread the word. Buyers can come from anywhere, so tell your family, friends, and co-workers that you’re looking to sell your house. With online social networking sites like Facebook, LinkedIn, and Twitter, sharing among friends and acquaintances has never been easier.

9. “For Sale” Sign
Like window shopping, many potential buyers scout their ideal neighborhoods for “For Sale” signs. You won’t want to miss out on this group of shoppers. “For Sale” signs have evolved recently with technology. The latest “For Sale” signs can be custom made to show off your home with interior pictures, a web address (see below), and a QR code. Scanning the QR code with a smart phone can lead buyers to your homes features and amenities. So, be sure to put a sign in your yard that’s visible from as many angles as possible.

10. Internet Advertising
The Internet is often used in the research stage of the home buying process. Many potential buyers research their favorite neighborhoods and list ten to fifteen of the best houses. A tech-savvy agent will be able to list your home on all the popular real estate websites. If your home isn’t listed online, you’ll miss out on a huge portion of the buyer’s market. Another semi-new idea is to create a website with your property’s street address. For example: www.123StreetAddress.com. Web addresses like this are easy to remember and can easily be found when someone does a search for your home.

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